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MoviePass will start to surge prices for popular movies in July
“At certain times for certain films — on opening weekend — there could be an additional charge for films,” Lowe said. The added fee will start at two dollars, but Lowe did not specify how high the pricing can go. Fortunately, MoviePass users who pay for the annual subscription won’t have to worry about surge pricing, as it will only apply to users who are on a month-to-month subscription.
Business Insider reports that the company will also introduce the option to let subscribers get tickets for friends who aren’t on the service for around the retail price of another ticket. MoviePass will also soon allow users to pay extra to see movies in IMAX or 3D, but premium movie pricing won’t be combinable with the adding a friend option.
“At certain times for certain films — on opening weekend — there could be an additional charge for films,” Lowe said. The added fee will start at two dollars, but Lowe did not specify how high the pricing can go. Fortunately, MoviePass users who pay for the annual subscription won’t have to worry about surge pricing, as it will only apply to users who are on a month-to-month subscription.
Business Insider reports that the company will also introduce the option to let subscribers get tickets for friends who aren’t on the service for around the retail price of another ticket. MoviePass will also soon allow users to pay extra to see movies in IMAX or 3D, but premium movie pricing won’t be combinable with the adding a friend option.