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Canzano: Amid crisis, Pac-12 signed agreement to fund news coverage from Los Angeles Times
Here are just a couple of gems:
"The conference was in deep distress in 2018. It was drowning in negative sentiment after an embarrassing instant-replay scandal in college football. The Pac-12′s basketball programs were coming off a winless showing in the men’s NCAA Tournament. And commissioner Larry Scott’s prized Pac-12 Network was stuck in distribution purgatory, still unavailable to large swaths of frustrated fans."
"The Pac-12 hired a high-profile crisis-management firm. The conference began working from a 34-page printed manual The Oregonian/OregonLive reported in 2019 — a playbook that directed the conference to “seek to identify positive voices that could shift the conversation.” That plan further instructed the conference to “expand upon media partnerships” with two primary media platforms — the Los Angeles Times and The Players’ Tribune. According to emails and other documents, the conference struck a deal in 2018 with the Los Angeles Times that aimed to steer $100,000 in advertising to the newspaper in exchange for an expansion in conference coverage. Said the Pac-12 staff member: “Literally, in a meeting, our communications people were like, ‘Is there anyone we can pay to write positive stories?’”
"During the depths of its public relations crisis, the Pac-12 contracted with one of the world’s top crisis management and public relations firms in 2018. FleishmanHillard had previously worked with Chevrolet, Levi’s and Alibaba Group. It was also hired as the lead crisis-management team for USA Gymnastics in 2017 while that organization was enmeshed in a horrific sex-abuse scandal. The firm studied the Pac-12 metrics, audited the tone of media coverage and conducted interviews with its campus stakeholders. It then produced that 34-page printed playbook that served as the backbone of the Pac-12′s plan to repair the conference’s brand."
How Larry Scott has a job is beyond me.
Here are just a couple of gems:
"The conference was in deep distress in 2018. It was drowning in negative sentiment after an embarrassing instant-replay scandal in college football. The Pac-12′s basketball programs were coming off a winless showing in the men’s NCAA Tournament. And commissioner Larry Scott’s prized Pac-12 Network was stuck in distribution purgatory, still unavailable to large swaths of frustrated fans."
"The Pac-12 hired a high-profile crisis-management firm. The conference began working from a 34-page printed manual The Oregonian/OregonLive reported in 2019 — a playbook that directed the conference to “seek to identify positive voices that could shift the conversation.” That plan further instructed the conference to “expand upon media partnerships” with two primary media platforms — the Los Angeles Times and The Players’ Tribune. According to emails and other documents, the conference struck a deal in 2018 with the Los Angeles Times that aimed to steer $100,000 in advertising to the newspaper in exchange for an expansion in conference coverage. Said the Pac-12 staff member: “Literally, in a meeting, our communications people were like, ‘Is there anyone we can pay to write positive stories?’”
"During the depths of its public relations crisis, the Pac-12 contracted with one of the world’s top crisis management and public relations firms in 2018. FleishmanHillard had previously worked with Chevrolet, Levi’s and Alibaba Group. It was also hired as the lead crisis-management team for USA Gymnastics in 2017 while that organization was enmeshed in a horrific sex-abuse scandal. The firm studied the Pac-12 metrics, audited the tone of media coverage and conducted interviews with its campus stakeholders. It then produced that 34-page printed playbook that served as the backbone of the Pac-12′s plan to repair the conference’s brand."
How Larry Scott has a job is beyond me.
