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Bell Media, the owner of the CTV network, said Friday it has changed the original promo of its fall Saturday night prime-time block, dubbed Big Bang Night in Canada, in response to a legal complaint from the Canadian Broadcasting Corp., who said the branding too closely resembled its Hockey Night in Canada franchise.
HNIC, the CBC’s flagship sports property and a Saturday evening institution for many Canadian viewers, is poised to take a substantial financial hit as a result of the impasse between the league and players union.
Bell Media is moving to capture as much of the windfall as it can by airing a two-hour block featuring The Big Bang Theory, the No. 1-rated sitcom in the country. It began promotion late last month, triggering the complaint by the CBC that its name “reduced the esteem” of HNIC, which is planning to air repeats of classic matches.
Bell, CBC tangle over Big Bang Night in Canada marketing | FP Tech Desk | Financial Post
And how about this press release from Bell Media:
Additionally, Bell Media has undertaken a review of its operations to ensure no additional potential “confusion” with CBC programming. Although similarities were found, Bell Media confirms it has no issue with CBC imitating its specialty channel ESPN Classic with the airing of classic hockey games on Saturday nights, as long as CBC is not concerned that viewers may interpret that Gretzky, Gilmour, and Lemieux have come out of retirement.
BAZINGA!
HNIC, the CBC’s flagship sports property and a Saturday evening institution for many Canadian viewers, is poised to take a substantial financial hit as a result of the impasse between the league and players union.
Bell Media is moving to capture as much of the windfall as it can by airing a two-hour block featuring The Big Bang Theory, the No. 1-rated sitcom in the country. It began promotion late last month, triggering the complaint by the CBC that its name “reduced the esteem” of HNIC, which is planning to air repeats of classic matches.
Bell, CBC tangle over Big Bang Night in Canada marketing | FP Tech Desk | Financial Post
And how about this press release from Bell Media:
Additionally, Bell Media has undertaken a review of its operations to ensure no additional potential “confusion” with CBC programming. Although similarities were found, Bell Media confirms it has no issue with CBC imitating its specialty channel ESPN Classic with the airing of classic hockey games on Saturday nights, as long as CBC is not concerned that viewers may interpret that Gretzky, Gilmour, and Lemieux have come out of retirement.
BAZINGA!
