Iconic Jeff Gordon DuPont-sponsored car is no more

[ciprian]

Starting this season the DuPont name will no longer be on the side of Jeff Gordon's No. 24 Chevrolet. Jeff Gordon and DuPont have become synonymous as the company has been on the side of Gordon's No. 24 Chevrolet since 1992.

Iconic Jeff Gordon DuPont-sponsored car is no more - SBNation.com

 

[TOX1]

"Instead, fans will see Axalta Cooling System in its place.."

I can't say it has a good ring to it. Good thing it'll only be on his car for 14 races. lol

 

[jeffro151]

DuPont will continue sponsorship of Gordon

UPDATE: DuPont's sale of its automotive paint division will not affect the brand's sponsorship of Jeff Gordon in 2013, spokesperson Jon Edwards confirmed Friday. Questions about Gordon's sponsorship arose last August when private equity firm the Carlyle Group announced it would acquire DuPont Performance Coatings for $4.9 billion. The deal is expected to close in the first quarter of 2013. "DuPont Performance Coatings, LLC. will be the primary sponsor on the #24 Chevrolet SS for 14 NASCAR Sprint Cup Series events in 2013. CromaxPro, a DuPont Performance Coatings, LLC. product, will be featured as a major associate in all remaining races," Edwards said in an email Friday. DuPont was also the primary sponsor for 14 races last year. According to Edwards the No. 24 DuPont car paint scheme and schedule will be made available in the near future. The sponsorship commitment ends after the 2013 season.(As the World Turns Left)(1-6-2013)

UPDATE: The Carlyle Group, one of the world's largest and most successful investment firms with a portfolio of businesses that includes Hertz Rental Car, Allison Transmission and Dunkin' Donuts, announced that it has acquired DuPont's paint business. Although the people, products and technologies will remain the same, the paint business, which sponsors the #24 Chevy of Hendrick Motorsports and driver Jeff Gordon in the NASCAR Sprint Cup Series, has been rebranded as Axalta Coating Systems. The Axalta Coating Systems name will begin appearing on the #24 team car in the second quarter of the year. In the meantime, on-car branding will include familiar automotive paint brands and products such as Standox, Spies Hecker, Imron, and CromaxPro. The Axalta Coating Systems contract with Hendrick Motorsports includes 14 primary paint schemes annually on Gordon's #24 car. The first primary paint scheme of 2013 will be at Texas Motor Speedway in April and will run at various races throughout the year including the season-ending race at Homestead-Miami Speedway.(Hendrick PR)(2-4-2013)

 

[Ragingcroc]

A shame. I was never a Gordon fan but I was always a fan of this paint scheme: